Tree Planting & Charity
Fragrance with a Purpose: How Your Purchase Gives Back
At Garden of Aspen, we believe that luxury should be meaningful — not only for you, but for the world around you. Each product we create is grounded in the idea that beauty and responsibility can, and should, go hand in hand. That’s why every time you choose Garden of Aspen, you’re not just buying a scent — you’re supporting reforestation, environmental healing, and long-term impact.
This is what we call Fragrance with a Purpose.
Every Purchase Plants a Tree
For every product you purchase, we plant one tree through our partnership with certified reforestation organisations. This isn’t just a marketing claim — it’s a core part of our brand ethos, woven into the heart of every transaction.
Your home gets to bloom with the scent of nature, while nature gets to breathe a little deeper.
These trees are planted in areas impacted by deforestation, including regions suffering from soil erosion, climate change effects, and biodiversity loss. Our projects are not only environmental — they’re social. Tree planting efforts often create local employment, provide habitats for wildlife, and restore natural ecosystems that were once lost.
Your diffuser becomes a seed of renewal.
Whether it’s a single purchase or a gift set shared with someone you love, you’re actively participating in a restoration movement that supports the health of the earth. One diffuser. One tree. A ripple effect that reaches far beyond your home.
Why Trees?
Because trees are one of nature’s most powerful healers.
They:
- Clean the air by absorbing CO₂ and releasing oxygen
- Cool the planet by providing shade and regulating temperatures
- Support wildlife, offering shelter and sustenance to thousands of species
- Protect soil and water, helping prevent floods, droughts, and erosion
- Create economic opportunity, especially in vulnerable communities
When we plant trees, we invest in the long-term health of the planet. But it’s not just about the science — it’s also about the soul. Forests have a grounding effect on the human spirit. They remind us of resilience, of cycles, of peace. We want our products to carry that same message.
Giving Back: 3% for the Planet
In addition to planting a tree for every purchase, we donate 3% of every sale to an environmental charity that shares our mission of sustainability, rewilding, and climate action.
We carefully vet our partners to ensure they:
- Work on grassroots sustainability projects
- Empower communities to protect and preserve their natural environments
- Promote climate education and awareness
- Offer long-term solutions, not just quick fixes
Every pound you spend helps fund initiatives that fight the climate crisis — and build a better world for generations to come.
The Power of Purpose-Driven Luxury
We’re not here to follow trends. We’re here to redefine what luxury looks like — thoughtful, conscious, and grounded in care.
For us, sustainability isn’t a buzzword or a checkbox. It’s our foundation. From ethically sourced ingredients to recyclable packaging and long-term environmental partnerships, we build every part of Garden of Aspen around our belief in giving more than we take.
This isn’t about perfection — it’s about progress.
We believe in a future where businesses are held accountable for their impact, and where everyday purchases become an act of change. And we’re proud to be part of that future.
You’re Not Just a Customer — You’re a Co-Creator
Every time you invite one of our scents into your home, you’re taking part in something bigger than fragrance. You’re planting trees, funding climate work, and creating ripples of renewal across the globe.
You're showing the world that elegance can be ethical, and that a small choice — like selecting a diffuser — can become a quiet revolution in the way we care.